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[Tyrone Slothrop]

Art the FB can get behind.

• My first thought was, If I'm going to have to sell it, I might as well sell it,'' the artist Andrea Fraser said last week, speaking from a downtown studio. Fraser was referring in a starkly literal sense to her work's medium: a fit 38-year-old brunette in a sexy red V-necked dress, who is in fact herself.
  
  Fraser's videotape ''Untitled'' (2003) was scheduled to go on view at the Friedrich Petzel Gallery in Chelsea on June 10. In it, the artist is seen having sex in what some have characterized coyly as ''every imaginable position,'' with an unidentified American collector who paid close to $20,000 to participate in this curious 60-minute work of art.
  
  As ''Untitled'' begins, Fraser enters a hotel room, her hair swept fetchingly to one side. The setting is standard-issue Hip Hotel: the videotape was filmed, using a single overhead camera, in a room Fraser identified as being at the Royalton Hotel in Manhattan, owned by Ian Schrager. The artist is carrying two glasses, white wine in her left hand and what looks like a highball in her right. The collector enters, and then begins a filmed seduction whose detailed contractual terms were worked out in advance by the artist's gallery. Among the requirements for participation in ''Untitled'' were that the artist's potential collaborator be heterosexual, unmarried and, of course, willing to underwrite the transaction. ''All of my work is about what we want from art, what collectors want, what artists want from collectors, what museum audiences want,'' Fraser explained. ''By that, I mean what we want not only economically, but in more personal, psychological and affective terms.''