|
Kids these days
Your text message on a 40-foot screen
Fans get new ways to interact at a concert
LOS ANGELES - Anyone who’s been to a pop concert lately has noticed that fans hold their mobile phones up in the air like a previous generation did with cigarette lighters. Beginning with the summer Clay Aiken tour, audiences can do a lot more with their phone than just wave it.
“Fans loved the concept and were sending multiple text messages to our stage front screens in an effort to see their names, talk to their friends, tell Anastacia how much they love her and win prizes,” Renshaw said. “Fans were so excited about it that marriage proposals were proffered onscreen.”
Boomerang is applying the experience it acquired last year when it worked with Def Jam Recordings artist Ghostface, who was on a festival bill with about a dozen other acts each day.
“We allowed Ghostface to connect with fans who ether were fans or who heard his music that day and became fans,” Field said. “We projected a number inviting people to interact -- to meet him, visit him on the tour bus, things like that -- and when you called you heard a recorded message from Ghostface.
What? No more lighters?
I'm sure the Clay Aiken crowd is safe from text messages that say "Clay is gay" or other similar things, but I wonder if there's a filter or censor keeping vulgarities and lude talk from the screen?
I mean, you know, the temptation is certainly there.
__________________
Ritchie Incognito is a shitbag.
|
