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Old 06-24-2005, 02:28 PM   #3268
robustpuppy
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Join Date: Mar 2003
Location: State of Chaos
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Hey

Quote:
Originally posted by ThurgreedMarshall
I do. The people who watch her show are fucking cattle. How the fuck else do you explain Dr. Phil's and Suze Orman's success? Jesus Christ.

TM
Right, but as SS pointed out, it's a different market. A Dr. Phil or Suze Orman book costs $20, and watching their shows costs nothing. Plus, people who watch Oprah believe they need to improve themselves and turn to her for tools to do so, so these people are seen as helpers. While she may influence purchasing, I don't think she could influence luxury purchasing via her audience to a degree so great that Hermes should be concerned. That said, she's got a lot of celebrity friends, as she so readily reminds everyone in her promos "MY friend Julia Roberts will be on the show Tuesday! Pictures from my friend John Travolta's birthday party on Wednesday!" So, if Hermes were to lose cachet among celebrities as a result of this, then they might have a problem. But if I were in Hermes PR, and if I were absolutely certain the facts would bear out no reasonable cry of racism, I would consider working other celebrities to counteract any Oprah effect, rather than kissing her continually fluctuating in size butt.
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