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Originally posted by str8outavannuys
I think it would make a great Econ PhD thesis, or even a master's or undergrad thesis, to try to isolate the impact of "quality" of a movie (would probably have to be measured by pre-release survey data, critics' reviews and public (Rotten Tomatoes) reviews has on theatrical box office and DVD sale and rental performance. You could try to isolate that variable against drawing power of the actors (and director? producers? writer?), marketing budget, scope of release, and quality of the marketing campaign (necessarily very subjective, I know).

My guess is that a very good movie would outperform an average movie (with equivalently attractive actors and crew, equal marketing budget and quality of campaign, and an equal release pattern) by 8-10%, and an average movie would outperform a very poor movie by 15-20%.

Thoughts? Anyone want to run with this?

Mmmmm, popcorn.


ETA actually I don't even really like popcorn that much. Or ice cream.