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Old 08-31-2005, 12:46 PM   #3398
taxwonk
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Join Date: Mar 2003
Location: In a teeny, tiny, little office
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The Glory Days (no, not Penske's glory hole)

Quote:
Originally posted by baltassoc
I think IMDB works at least in part like the whole "Who's Who" book / Martindale scheme - everybody gets a basic listing, but if you want it to say something useful/informative, you've got to pay.

I think the other half of their business model is selling subscriptions to the advance information.
With the Who's Who books, the whole business model is selling the books. For some reason, which was never explained to me, I wound up in Who's Who in American Law this year. They gave me the full bio, and didn't charge me a dime. They did, however, pepper me for weeks with offers to purchase the book and the "Special Pre-Publication Biographee's Rate" and also the chance to buy a lovely wooden placque celebrating my entry.

Unfortunately, I've never really had much use for the book and I don't have an ego wall for the plaque to go on.
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