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Originally posted by baltassoc
I think IMDB works at least in part like the whole "Who's Who" book / Martindale scheme - everybody gets a basic listing, but if you want it to say something useful/informative, you've got to pay.
I think the other half of their business model is selling subscriptions to the advance information.
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With the Who's Who books, the whole business model is selling the books. For some reason, which was never explained to me, I wound up in Who's Who in American Law this year. They gave me the full bio, and didn't charge me a dime. They did, however, pepper me for weeks with offers to purchase the book and the "Special Pre-Publication Biographee's Rate" and also the chance to buy a lovely wooden placque celebrating my entry.
Unfortunately, I've never really had much use for the book and I don't have an ego wall for the plaque to go on.