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Originally posted by notcasesensitive
What do they care? They've already dropped her like a hot potato.
H&M has some exclusive Stella McCartney line that Moss was going to advertise for them. Limited edition type thing. Other than that, no idea who they are.
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I'll never understand why these supermodels get paid so much money. Is it because the clothes look so much better on them as opposed to similarly hot not-so-supermodels whose names you don't know? Is it because Kate Moss's name automatically means the product is high quality?
I don't think of it as being the same as other celebrity endorsements (unless you're talking about models being the face of a perfume). Jordan pushing gatorade on us makes sense because his performance is supposedly enhanced by the product. Tiger wearing a Rolex shows that if you have a Rolex, you can be like Tiger.
I guess it's kind of the same thing with supermodels. But I always thought that the real goal was to make the clothes look as nice as possible. Clearly I was wrong and it's mostly the face/name that sells the clothes.
Kate Moss looks great in photos. But there are thousands of models who are hotter than she is. If I owned a clothing line I would use someone just as hot who gets out of bed for less than $100,000.
But I would also cast all my films with talented no-names instead of drawing from the same Samuel L. Jackson, Julia Roberts, John Travolta, George Clooney, etc. well.
TM
