Quote:
Originally posted by baltassoc
Do I call them out on it?
"Despite misinformation sent out by Big New York Firm, the new XYZ statute does not actually require you to shoot yourself in the head."
Otherwise, how do I overcome the fact that the two bullitens are going into the same folder, and the prospective client may still go with Big New York Firm, because its Big New York Firm?
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I think you can reserve disparaging comments about the competition to subtle conversational mentions, if you even want to mention them by name (wouldn't - just reinforces the brand identification of them wiht the topic).
