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[Adder]

Originally Posted by LessinSF

Hank, don't buy your competitor's name through Google AdWords.

Link didn't work, but presumably you meant to link to something like this.

I know nothing about this area of law, but this doesn't seem like a good result. Moreover, I really don't see how there could be confusion (at least if that means the customer could reasonably think the buyer is the mark holder) because no one other than the buyer and google would even know that the "mark" was in use.