Quote:
Originally Posted by Tyrone Slothrop
You win elections through a combination of motivating your base and persuading the people who could go either way. You do both, not one or the other.
And more than anyone else here, you should know that voters are ready to waste their vote on a pointless statement of sympathy for a message that pushes the right buttons.
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The message you have to overcome with the swing voters you are targeting is, “I hate Trump personally, but the economy is going well, and things are looking up for me, so why fuck with a decent thing?“
I could afford to vote for a third-party candidate. The majority of swing voters that you’re going to need to convert are lower on Maslow‘s hierarchy than me. That’s why I made that point.
The way you convert those voters is to hammer home healthcare, more jobs, and an even better economy. “Trump sucks” and “people like Adam Schiff think he’s evil,” ain’t getting you anywhere.
I don’t know who put together that ad, but he or she does not have a clue about the nature of the swing voters in Pennsylvania, Michigan, Florida, and Texas.
