I was going to plug this the last time someone asked about moisturizers that wouldn't get in your eyes, but didn't get around to it. I love the Kiehl's Ultra Moisturizing Eye Stick SPF 30, which doesn't get in my eyes and seems to have arrested the development of fine lines in the area. It's spendy, but worth it.
I also like their Creamy Eye Treatment with Avocado, but don't use it every night (it doesn't have SPF) like I probably should.
For the rest of my face, I use Eucerin Extra Protective SPF 30. It's really light and non-irritating. Good stuff.
tm