Quote:
Originally posted by Cletus Miller
Because, as Burger noted, "SBC took the higher-value name"--the name itself was a meaningful asset. Yes, the company's name is now ATT, the ticker symbol is T, but the company remains headquartered in SBC's hometown--San Antonio and the CEO of new ATT was the CEO of SBC. Tell me you don't actually do deal work--this is not an uncommon occurence.
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Not only that, but SBC can now amortize the value of that name of 15 years. But that's just boring tax shit, so I'll drop it.
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