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Outback
It just occurred to me why people go to Outback when they could get a better meal somewhere else for a similar price. We look for validation.
They feel comfortable at Outback because that's what they know. They don't feel comfortable with the service at Luger or Smith and Wolensky because they don't feel like they belong. It's not somewhere, maybe, their dad felt comfortable bringing them to in the Pinto, feeling like people would be looking at them like they didn't belong.
The first time I hit big on a personal referral I went to Paul Stuart to buy a couple of suits. Keep in mind, coming from a hardcore blue collar upbringing, I didn't even know how to tie a tie until I was a grown up. And though I had worked my way up to outlet mall Hickey Freeman, Paul Stuart, at $1600 a pop, the dark windows and the adult salesmen, all intimidated me.*
But of course the next generation of Thumps know how to tie ties as youngsters, do not feel uncomfortable at an expensive restaurant, and can walk into a fancy place knowing what they want.
It's the same reason people lease an Explorer when they could get a BMW for the same amount of money. Self-perception.
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gothamtakecontrol
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