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Perhaps if you see all human interactions as zero-sum.
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That's how advertisers see it. You're a mark. And it's axiomatic: The more a thing has to be marketed, the less value it intrinsically provides. I know what I want, and I seek it out. When something seeks me out desperately, I instinctively avoid it. (Kind of like a sorority girl. I only chase what's indifferent to me.)
I shudder to wonder what kid of person not only allows banner ads (who doesn't use ad block?), but actually clicks on them.
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Any moderately talented hacker could break that pretty quickly, or so I'm told.
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And find what? Who has a computer with a unique internet device number listed to his own name? Who has a Facebook account linked to an email account not exclusively used for FB (holding no other contacts or info, save false data needed to open up the dummy email account)?