Quote:
Originally Posted by sebastian_dangerfield
The message you have to overcome with the swing voters you are targeting is, “I hate Trump personally, but the economy is going well, and things are looking up for me, so why fuck with a decent thing?“
I could afford to vote for a third-party candidate. The majority of swing voters that you’re going to need to convert are lower on Maslow‘s hierarchy than me. That’s why I made that point.
The way you convert those voters is to hammer home healthcare, more jobs, and an even better economy. “Trump sucks” and “people like Adam Schiff think he’s evil,” ain’t getting you anywhere.
I don’t know who put together that ad, but he or she does not have a clue about the nature of the swing voters in Pennsylvania, Michigan, Florida, and Texas.
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That ad is not aimed at swing voters, which everyone but you seems understand perfectly well. Some people -- conservatives, liberals, libertarian independents -- will vote for their own ideological hobby horse -- screwing immigrants, high-speed rail, a pointless gesture against both major parties -- even though it has nothing to do with the priorities of swing voters. For them, you make ads like this one. And that is why what I said when I linked to was about Democratic mobilization.
For swing voters, you do something different.
