Quote:
Originally Posted by Adder
No, the voters who matter today (or tomorrow) are Senators.
But even beyond the fact that this ad is about the Senate vote, as Ty said in his initial comment, you also need to motivate your base voters and activists. This ad is aimed at them.
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Then this is indeed the dumbest ad of all time. Mathematically, the Senate cannot convict. And since nobody is even really watching (again, generally, people don't care much about the impeachment), how any Senator votes will be forgotten in 3 days.
Do you seriously think a Senator is going to fear an attack ad on the basis his voters are going to decide whether to re-elect him ten months from now based on his impeachment vote? That's a bit... fanciful.
Try this message comparison on for size:
Senator Smith acquitted a con man who tried to squeeze dirt on his opponent from a foreign nation to help himself win re-election. Shame!
vs.
Senator Smith and his Republican colleagues in the House and Executive Branch have presided over the lowest unemployment rate in ___ years. Wages have grown for the middle class by ___ in the past two years! The economy is on the cusp of delivering even more for the middle class!
Which do you think wins in Joesixpackland?
James Carville would say it like this: "Stop with that yammerin' about impeachment! Ya fuckin' lost. And Nancy knew it was a dumb idea from the start. Beat the son of a bitch on the issues -- what you're going to do for people better than what he's doing. And shut the fuck up on the rest."
