Quote:
Originally Posted by Atticus Grinch
$25 a bottle is a price point at which I want it to say I spent $25 on the bottle. Not $120, but not $14.95 either, or worse. If I hadn't been served it in a bar first I wouldn't have given the brand a second chance. I don't buy wines based on the typography of the label but I do rule them out, because some aesthetic appreciations shouldn't be qualified ones. I realize this makes me superficial, but I guarantee there's a guy working at Four Roses who gets paid to think about guys like me, and I guess all I'm saying is that guy should be fired.
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If I may, a $25 a bottle isn't exactly premium, but rather what I would think of as work-horse, nothing special branding. If I buy a bottle of Jameson or Stoli (which I general keep in stock), I don't go around congratulating myself for having made a discerning choice.
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