Quote:
Originally Posted by Tyrone Slothrop
That ad is not aimed at swing voters, which everyone but you seems understand perfectly well. Some people -- conservatives, liberals, libertarian independents -- will vote for their own ideological hobby horse -- screwing immigrants, high-speed rail, a pointless gesture against both major parties -- even though it has nothing to do with the priorities of swing voters. For them, you make ads like this one. And that is why what I said when I linked to was about Democratic mobilization.
For swing voters, you do something different.
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The only voters that matter are swing voters. This makes the ad even more futile.
Are you suggesting this ad will mobilize people who care about impeachment? I agree. They are already voting against Trump. If you'd like them to do so strenuously, or with a kick in their step, okay. Preach it! Whip up the choir and run up the popular national vote score.
If you think this ad will mobilize the PA, MI, WI, TX, or FL voter who's on the fence between Biden and Trump, man, you're seriously high. Those folks are concerned with jobs, wages, and health care. Fucks given about impeachment by middle class voters in the Rust Belt: 0.00.
I'm an independent. I live in a purple state. Impeachment is no one's hobby horse here. The President's loathesomeness is only a fixation of people already voting for a Democrat. The refrain I hear constantly remains, "The fucking guy is a moron, and he exhausts me, but the Democrats after him are just as fucking annoying," and "He's nuts, but my portfolio is doing great and business is better, so I'll take more crazy... I can always ignore him."
That ad brings out no one the Ds didn't already have.
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